A college booking agent spends his/her day in constant communication with students and school administrators. Not only does a booking agent book gigs for their existing talent roster, but they are constantly on the lookout for new talent to book. This is done by researching campus and commercial radio stations, music charts, listening to new music, working with artist of the past who are still being booked, and browsing MySpace and Youtube pages. 

Booking agents usually work independent or for a larger talent agency. 

College booking agents know most of the college and university concert venues in the markets they book and establish relationships with promoters on and off campus. When it comes to booking for a college campus, look for a booking agency with experience in this area. This will save you time and money, plus, they will have the knowledge to help you in all the other aspects of booking a show.